Business on the move: account wins and reviews from Cheil, Jack Morton, MEC and more

Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.


Cheil India

Cheil India is now digital agency of record for Jet Airways.

The agency will be responsible for developing and implementing the entire suite of digital programmes including social media and content development.

Forever Beta and Goodstuff

Cheapflights has appointed Forever Beta and Goodstuff Communications to manage its creative and media business respectively.

Forever Beta’s remit is to re-launch the Cheapflights brand's bid to push its business transition from a major deals publisher to global flight metasearch business.

Goodstuff will handle the UK media planning and buying for the online flights brand.

Jack Morton Worldwide

Global brand experience agency Jack Morton Worldwide has been appointed by Kodak to create its presence at drupa 2016, the trade show for print and crossmedia solutions. Drupa 2016 will take place between 31 May and 10 June 2016 in Düsseldorf, Germany.

Jack Morton was awarded the opportunity after developing a new creative concept for Kodak’s brand experiences, which will be applied across its trade show marketing calendar. The first experience will be Kodak’s CES stand in January and will be followed by drupa in May 2016.


L'Oreal USA has shifted its media planning and buying to MEC to consolidate its roster of shops.

The appointment comes after an eight month review process which has seen L'Oreal cull Publicis Groupe's DigitasLBi and UM. The cosmetics business, which houses brands including Maybelline and Lancôme, spent $870m on media in 2014, according to Kantar Media.


The Caravan Club, the organisation providing support and services to touring caravanners and moto-rcaravanners across the UK and Europe, has appointed digital marketing, commerce and technology consultancy Amaze as its digital engagement partner following a competitive pitch.

The appointment marks a key milestone in The Caravan Club’s commercial strategy, more readily aligning its digital offering to deliver against its long-term ambitions.


Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns.

The work of the international media team includes optimising the impact of Amnesty’s messages in the media in order to reach key audiences to support its global campaigning for human rights.


Dynamo PR

Dynamo PR has been brought in by Canonical to promote Ubuntu, an open source software. Dynamo PR have been appointed as their UK agency of record, to bring Ubuntu to a wider audience.

Dynamo will advise on events and opportunities that highlight Ubuntu's many use cases to a consumer audience and focus on expanding awareness of the number of different platforms it runs on.

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