Greyhound embarks on digital transformation to realise ecommerce ambitions

Greyhound Lines has undergone a digital transformation to get people to travel on its buses more often as well as attract new customers.

The intercity bus service, which is a US subsidiary of Scotland-based FirstGroup, worked with Realise on the work and tasked the agency's UK and US teams to define the digital strategy, starting with an overhaul of Greyhound’s corporate website.

Featuring a modern design, simple navigation and rich content, the refreshed site helps customers find the best fares, book more easily, and check out travel tips and suggestions for their next trip.

The 100 year-old company wants to grow further and the newly refreshed site will give it the platform to drive that reach.

Todd Koch, vice president of strategy and business development at Greyhound, said: “During the past year Greyhound has worked with Realise on several different projects ranging from customer engagement strategy to website design and development.

Realise is now working on staff and customer research for a service design programme for Greyhound.

“For an agency to be asked to bring an American icon that has been in operation for more than 100 years through a digital transformation is huge," added Dave Ward, creative director at Realise. "Our team took the time to get to know the company and the customer. They lived the brand for almost a full year, across time zones and have now proved themselves on a global stage."

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