Great Western Railway and ORM scoop digital award

By Mairi Clark | Staff

December 10, 2015 | 2 min read

A digital revamp done over the space of three years with Great Western Railway (GWR) has seen ORM, the agency behind the online work, win it Best Business Transformation at the UK Digital Experience Awards 2015.

Great Western Railway, ORM
Great Western Railway's website

ORM developed a strategic approach and three-year roadmap for digital change with GWR, working closely with stakeholders in workshops, interviews, co-creation exercises and customers to provide the mandate for change.

The agency identified the business challenges and customer needs that the train operator needed to address, from battling disruption through the website to a specific strategy focused around inspirational content for the West.

GWR’s digital platform was re-architected by ORM from the ground up to present data more intuitively for customers, create a more robust infrastructure and develop an industry leading website.

Julian Richards, user experience lead at Great Western Railway, said of the win; “At GWR we know how important good customer communication is, and how digital channels can be used to improve our customers' experience. Winning this award with ORM is recognition of just how hard we've worked to put customers at the heart of everything we do.”

Lorenzo Vasini Managing Partner at ORM said; “From initial strategy through to platform build and all the people, tools and processes in-between, ORM have been focused on delivering tangible change for GWR. We are very proud to have been on this journey”

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ORM’s brand purpose and values are brought to life through our work and our people. Our purpose is to help our clients achieve digital freedom. For brands to adapt to changing customer behaviours and technology evolution, they must be digitally mature to remain relevant and succeed. We believe by giving brands more freedom and control over their digital strategy and product roadmap, we can help them with the following:

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