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Adobe expands deal with Accenture to help healthcare and financial industries 'transition to digital'

Adobe has expanded its global partnership with consulting and tech company Accenture with the aim of delivering campaigns for the healthcare, life science and financial services industries.

Under a new three-year agreement the pair will establish a dedicated team of digital and development staff to help clients in these particular sectors, with a focus on large-scale content and campaign management.

Earlier this year, the two firms created pay-per-use digital marketing service Accenture Customer Engagement (Ace), which allows brands to access a managed marketing tech service from Accenture supported by trained staff.

Matt Thompson, executive vice-president, worldwide field operations at Adobe, described the alliance as "the next logical next step in the evolution of Adobe Marketing Cloud as an enterprise software platform to help industries successfully transition to digital”.

Glen Hartman, senior managing director for Accenture Interactive North America, added: “Organisations demand digital marketing solutions that support their markets, can be rolled out quickly, and help drive specific business outcomes.

"This requires true collaboration and innovation between services and technology providers — the kind of which Accenture and Adobe can provide.”

The offering initially be available to customers in the United Kingdom, United States, Canada, Germany, and France.

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