Three is hoping to cheer up people who were born at Christmas time as it continues its campaigns under the ‘Make it Right’ banner that launched earlier this year.
The ad comes after Three surveyed 1000 people born in December and found that 76 per cent said they wished they had been born at a different time of year.
The campaign film by Gravity Road launched yesterday (8 December) on Facebook and features a boy named Noel who has lost his birthday to Christmas. It follows his journey from his first year right through to adulthood, as he deals with the nuisances of sharing his day with Christmas.
Three is targeting people with December birthdays on Facebook and then asking people to say a ‘Merry Birthday’ to their friends, family or anyone else they know with festive birthdays.
Consumers will have a chance to nominate their friends with December birthdays to win one of four Best Birthday Ever prizes.
Lianne Norry, director of brand and comms at Three Mobile, said: “At Three we’re always looking for ways to make it right for people and our customers. We know that those born around the festive period often feel like their birthday’s are lost to Christmas so this year we're changing that and putting December birthday’s back on the map by celebrating everyone in the UK who has a merry birthday in our new festive campaign.”
Three has also teamed up with Great British Bake Off winner Edd Kimber to create the Merry Birthday Pudding – a unique take on the classic Christmas treat.