Patrón and Selfridges collaborate on window display for festive drive

By The Drum | Editorial

December 9, 2015 | 2 min read

Patrón Tequila has unveiled a specially designed Selfridges window display, as part of its UK Christmas sales drive.

Created by Five by Five, Patron’s ‘A Perfect Constellation’ display features 1000 custom made green lightbulbs in the shape of the tequila bottle. In line with Selfridges ‘constellations’ theme, the lights are programmed to constantly twinkle, giving the impression of a moving formation of stars.

Martin Flavin, creative director at Five by Five, called the partnership between Patron and Selfridges “a match made in heaven.”

He said: “Patron and Selfridges both represent uncompromising quality and luxury. Perfect Constellation is our way of bringing these two iconic brands in the most magical, Christmassy way possible.”

The luxury spirit brand will also be running sampling activity on Selfridges’ sales floor and at four Waitrose stores across the country.

Words by Katy Young.

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