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Hunter to expand globally as it hints at ramped up music festival ties

British fashion brand Hunter is set to expand across the globe as it looks ramp up its ties with music festivals and will open up stores in Tokyo, New York and Hong Kong next year.

The brand, famous for its wellington boots and vinyl outerwear, said it will step away from the traditional fashion calendar and has number of customer-focussed "moments" planned globally in 2016.

Hunter’s creative director, Alasdhair Willis said: “Hunter has been on an incredible journey these past two years, gathering real momentum as we set about transitioning this 160 year business. During this massive transformative period we have delivered four brand-defining Hunter Original shows at London Fashion Week.

"Using this success as a strong tail wind, and continuing our commitment to innovate, now is the time to push things further. At this time within our industry, the moment is right to change things up and, as a brand, Hunter can do just that. I’m excited about our plans for the next two years that will see us keeping the customer central to everything we do.”

A Tokyo flagship will be opened in March which will be closely followed by New York and Hong Kong.

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