TiVo research: Millennials still prefer TV shows to other types of video content
TiVo today released their third annual Millennial Video Entertainment Survey, finding that millennials still prefer TV shows to other types of video content.
73 per cent of millennials said that they watch network and cable TV shows regularly, even if they’re not consuming this content via pay TV services – just 40 per cent of them regularly use a cable, satellite, or telco provider. While this number is low, 79% of millennials also indicated that they are not considering canceling their pay TV service.
“While every generation prefers TV programming, the places they access that programming vary significantly,” said Frank Foster, SVP and GM at TiVo Research. “Contrary to claims that millennial media behavior is driven by life stage or income, it appears that their media consumption preferences are simply different from those of previous generations.”
Additional findings via TiVo:
Offensive Content:
Violence becomes more troublesome with age. Eleven percent of millennials find violent video content objectionable, while 16 percent of GenX, 17 percent of Baby Boomers, and 25 percent of the Silent Generation were turned off by violence.
Swearing is more acceptable to younger cohorts. Strong language bothers four percent of millennials, nine percent of GenX, and 18 percent of the Silent Generation.
Negative stereotypes on TV are far more offensive to the younger generations: 22 percent of Millennials and 20 percent of GenX find stereotypes offensive, while only 14 percent of Baby Boomers and seven percent of the Silent Generation were troubled by stereotypes.
Video Games:
Millennials top every other generation for playing videogames at 59 percent, more than double the amounts for both Baby Boomers and the Silent Generation.
Difference in content preferences between the generations surfaced most obviously in the frequency of watching other people playing video games on services such as Twitch. An average of 28 percent of millennials reported using these services, while only eight percent of GenXers did. The other two generations showed negligible interest in watching others play video games.