Burson-Marsteller, a leading global public relations and communications firm has been named agency of record for NextVR, currently the only virtual reality company capable of transmitting a completely life-like experience for the viewer.
With a patented technology, NextVR is partnering with a number of global entertainment, sporting and technology brands where it can deliver virtual reality experiences ranging from rock concerts to fashion shows to sporting events.
Launched in 2009, NextVR has more than 23 patents granted and pending for the capture, compression, transmission, and display of virtual reality content. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker, NextVR provides a deeply immersive virtual reality experience.
Burson-Marsteller will work with NextVR to provide media relations, grow its business across markets and help identify new partnerships.
"We chose Burson-Marsteller because of the firm's deep experience and contacts in the sports and entertainment field," said David Cramer, SVP, Corporate Strategy, NextVR. "We were also impressed by Burson's clear analytical foundation and approach to client business. They are the perfect partner to help take NextVR, already known for 'revolutionizing entertainment as we know it,' to the next level."
Burson-Marsteller, established in 1953, is part of the Young & Rubicam Group, a subsidiary of WPP, the world's leading communications services network.
"NextVR is on the cutting edge of virtual reality technology, offering consumers the opportunity to be as close as possible to their favorite events," said Michael Law, U.S. CEO of Burson-Marsteller. "We are looking forward to helping NextVR bring this exciting technology to new partners and customers across North America."