German supermarket ad overtakes John Lewis as most shared Christmas ad

A Christmas ad from German Supermarket Edeka that showed an elderly man fake his death to get his family to come home for the festive season has overtaken John Lewis as the the most shared Christmas ad of 2015.

The TV ad has attracted almost 2.4m shares since it was launched last week, according to Unruly, putting it well ahead of John Lewis's ManOnTheMoon which has managed a total of 1.3m shares. Sainsbury's effort is currently in third place with 917,907 shares.

The rather extreme tear-jerking advert generated a flurry of activity on social media, with mixed reviews.

They ranged from the confused:

To the outraged:

While others enjoyed the heart-wrenching nature of the spot:

The ad was created by German advertising agency Jung von Matt.

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