Asia and Middle East B2B Marketing China

Dentsu Aegis Network Expands Its B2B Offerings with Acquisition of Band


By Laurie Fullerton, Freelance Writer

December 7, 2015 | 2 min read

Global Brand Company Dentsu Aegis Network, which is headquartered in London, has just expanded its B2B sector with the acquisition of Band, a Singapore-based B2B agency which specializes in demand generation, channel marketing and sales in the technology and finance business sectors.

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Band will be working closely with Dentsu Aegis Network’s current B2B capability to scale and replicate its offering into key markets throughout Asia, the Middle East and Africa.

"We are seeing an increasing trend amongst many global brand owners to reduce consumer marketing efforts and switch into enterprise marketing. The digital economy has disrupted many industries and in order to survive companies are changing strategies," said Dentsu Aegis Network Asia Pacific CEO Nick Waters. The acquisition of Band "will drive further growth and open up new opportunities for the network in Asia Pacific and beyond,” he said.

Band, a 50 person company set up by Ian Bickerton in Singapore in 2002, followed by Band's Greater China operation opening in 2005, offers demand generation, channel marketing, sales enablement and digital and creative services.

“B2B is one of the fastest growing areas of marketing, so we are delighted to join Dentsu Aegis Network to accelerate this development within the business,” said Ian Bickerton, Director and founder of Band. “With the support of a strong and truly global group, coupled with our B2B strategic and creative capabilities, we are well-positioned to grow.”

Asia and Middle East B2B Marketing China

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