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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Coca-Cola unveils decorative bow labels on its Christmas bottles

Coca-Cola is looking to generate more Christmas buzz with a newly unveiled bow label in the UK.

The packaging revamp of its plastic Christmas bottles will catalyse the brand’s annual Christmas campaign, this year with the return of the ‘Give a Little Happiness’ mantra.

The brand is looking to get the festive bottles on Christmas dinner tables throughout the country with the fashionable addition to the labelling.

The brand hopes families can take a moment to peel back the specialised labels and assemble the bows - available across its Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life variants.

In the US, the Christmas packaging will also feature the names of Santa’s reindeer in a unique festive twist upon the soft drinks giant’s ‘Share a Coke’ drive.

Celebrating 20 years of ‘Holidays Are Coming’ UK TV ads, the Coca-Cola Christmas truck has been visiting towns throughout the nation from 20 November in anticipation of the big day.