DigitasLBi appoints Fern Miller to the newly created role of international chief marketing officer
DigitasLBi has appointed Fern Miller to the newly created role of international chief marketing officer as it looks to strengthen its global marketing push.
Miller, who is currently DigitasLBi’s international chief strategy & insight officer, will now take on overall responsibility for the agency’s new business, marketing and brand strategy as the teams become more closely aligned.
In the new role Miller will report to DigitasLBi's UK chief executive, Michael Islip.
Following the announcement of Miller's new role Islip said: “As we continue to build an amazing agency, we need someone who can help make our brand matter to our clients, and who better to do that than our smartest brand thinker?”
Miller described the appointment as "a planner's dream" and said she "can't wait to take on this challenge at a time when the marketing industry is looking for new ways for agencies to do business."
Prior to joining DigitasLBi, Miller was the planning director at creative agency Karmarama where she developed strategies for the likes of the BBC, Lastminute.com and Unilever.