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The Body Shop creates huge interactive advent calendar at flagship London store

The Body Shop has utilised the popularity of advent calendars as part of its Christmas campaign this year with a huge interactive version of the festive countdown at one of its busy London locations.

Outside The Body Shop's flagship Westfield White City storefront the company is offering festive surprises to those who interact with the mystery doors.

Running through the 24 days leading up to Christmas day, shoppers who pull the interactive ribbon on the day's digital advent calendar door will receive offers ranging from redeemable Body Shop vouchers to tea for two at the Ritz as well as a personalised Christmas card.

The project was created by Mr President and built by Obscura Digital and aims to raise awareness of The Body Shop's 2015 beauty advent calendar.

Discussing the festive stunt The Body Shop's UK marketing and values director, Sam Thomson, said: “Christmas at The Body Shop is all about feeling so good, and we want to pass on this feel good spirit to all our customers.

He added: "Our beauty advent calendars have quickly become a best seller and a key part of the beauty industry Christmas offering, so we wanted to celebrate by creating the largest ever beauty advent calendar in one of our flagship stores.

As part of the brand's ongoing charity endeavours, every "specially selected gift" sold in the run up to Christmas will have a percentage of the revenue donated to providing a day of safe drinking water to families in Ethiopia.

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