The Drum Awards for Marketing - Extended Deadline

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By Minda Smiley, Reporter

December 4, 2015 | 1 min read

Verizon has rolled out an ad that encourages viewers to shut off their cell phones for a bit and spend some quality time with loved ones this holiday season.

In the ad, stressed and tired travelers are seen heading home for the holidays. Kids stare at screens in the back of cars and a young woman uses her phone to stay entertained during a long bus ride.

At the end, a voiceover says: “This time of year, it’s good to have America’s most reliable network from the moment you need it until the moment you don’t.”

As she speaks, family members greet one another and someone is seen powering down their smartphone.

The video was created by Wieden + Kennedy Portland.

Wieden+Kennedy Portland Verizon

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