Thinkbox revamps website through ORM
Thinkbox, the marketing body for commercial TV in the UK, has relaunched its website to make it fully responsive allowing users to build a personalised content repository called 'My Thinkbox'.
The concept is to help the intended audience of advertisers, media planners and buyers, creative agencies, auditors and journalists to understand and navigate the world of TV advertising and get the very best out of it.
Content on www.thinkbox.tv focuses on the new ways of using TV advertising. Looking at why TV is the most effective form of advertising, how to advertise on TV and explains the different opportunities that TV offers from spots to sponsorship to content partnerships and new VOD formats.
The site also carries an archive of Thinkbox’s award-winning research, including the ‘Payback’ series of effectiveness and the ‘Screen Life’ series examining new TV behaviours such as on-demand. It also features a library of case studies, an ad gallery plus the association's press releases
“Our website is our shop window," said Andrew MacGillivray, marketing director at Thinkbox. "It needs to be gleaming, with all the wonderful things TV offers on display, and easy to get. The new thinkbox.tv is exactly that. It has our users at its heart and is the essential place for being in the know and keeping up to date with TV advertising. We’ll monitor the new site’s performance in the coming months and gather feedback to help continually improve its performance.”
As well as My Thinkbox, other new features include a collection of trailers showcasing the latest TV programming from the UK broadcasters, consolidated BARB data and the popular 'Nickable Charts' section, which has been revamped.
Peter Gough, creative partner and founder at ORM, said of the project; "We’ve been working with commercial television companies for over 10 years now. So being able to work with Thinkbox, the body that represents commercial TV, is very much going back to our roots. The new site has been built to meet the needs of Thinkbox’s audiences today and so is fully responsive allowing users to access great content on the go, on any screen."
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