Giant Spoon's Adam Wiese wins The Ad Club of New York's Young Innovator Award
The Advertising Club of New York and Google have named Adam Wiese, associate director of strategy at marketing agency Giant Spoon as the Winner of its Young Innovator Award.
Wiese was selected by a panel of industry experts for his work for Hewlett Packard in developing an expansive B2B partnership for the brand and created a programme at Disney D23 which allowed Star Wars fans to recreate the film's trailer, which The Drum recently featured as its Ad of the Week.
The contest was created to reward under 30s who have invested original ideas or strategies to effectively impact a client or company's business objectives.
The jury included Board Members of the Advertising Club; Connie Garrido, partner at EnPlay Media and Michael Duda, managing partner of Consigliere Brand Capital, as well as AD Club member Paul Nicholson, senior vice president, production and technology, Showtime Networks.
“Competitions like this are proof that rising stars are bringing the right tools, experiences and insights to move the needle and make their mark in the industry,” said Gina Grillo, president and CEO of The Advertising Club of New York. “Along with Google, our partner of five years, we applaud and honor Adam for his exceptional work.”
"Establishing a culture of innovation starts with understanding that great ideas can be found anywhere, so we are excited to help shine a light on young innovators and join The Advertising Club in celebrating and honoring Adam for his exceptional work,” said Scott Falzone, Industry Director at Google.
“I am incredibly grateful to The Advertising Club and Google for this award,” said Wiese. “I credit much of what I get to do and what I’ve done to the intelligent and inquisitive people I work with each day at Giant Spoon and HP.”
As a result of winning, Wiese will take home a prize of $5,000.