Brand Vine Chart: Unilever rooted to the top spot
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Unilever World took first place with a Vine encouraging those who were to attend the International Paris Summit for Climate (which cancelled due to the terror attacks on the city) to send their shoes to the company so they can be placed along the route to signify the journey.
The announcement increased the company’s loop count by 44.58 per cent.
In second place was Spanish football team Real Sociedad with a total loop tally of 664,320.
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And Sonos took number three, with a clip showing irreplaceable duos such as Bonnie and Clyde and Batman and Robin.
Rolling Stone, Coldplay and FC Barcelona also made the chart this week.