Scottish Football

Sky and BT may have less say in Scottish Football following government's fan consultation

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By Tony Connelly, Sports Marketing Reporter

December 3, 2015 | 3 min read

Sky and BT may have less of an influence on Scottish football following the Scottish government’s decision to launch a consultation intended to give fans a greater role in the decision-making and running of their clubs.

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Edinburgh based creative agency, Gerry Farrell Ink, created the ad forThe Scottish Football Supporters Association (SFSA) which touches on the remonstrations fans of the game have over the way it is being run.

Using the #reclaimthegame hashtag the campaign highlights issues which have left fans discontent and encourages them to take part in the consultation in order to have their voice heard.

One of the central issues addressed is ticket prices which are often inflated to £25 or £30 for certain games. Another main grievance the campaign tackles is early kick off times.

Part of the ad reads: “Why do games get moved to 12 noon on a Sunday when that kind of scheduling stops our away supporters getting to the ground unless they get up at seven in the morning?”

Overpriced food and a lack of hot water in the stadiums are also cited as problems which leave fans feeling “disrespected”.

“It’s time the people who run the game in Scotland and the people who run my club remind themselves that we aren’t just fans. We are paying customers. So it’s good news that the Scottish government has published a Consultation inviting every football fan in the country to say what they want for their club.”

The Scottish Government's Consultation, which is now open and ends on 15 January 2016, is described by the SFSA as a once-in-a-lifetime opportunity for Scottish football fans to have their say.

The issue of broadcasters such as Sky and BT dictating kick-off times has increasingly been met with condemnation by support groups, especially in England, who say no thought is being given to fans who attend the fixtures.

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