Manchester United partners with Caribbean cable company in its latest global sponsorship crusade

Manchester United’s global sponsorship crusade has now reached the Caribbean after the English Premiership club agreed a multi-year deal with leading telecommunications company Cable and Wireless Communications.

The partnership covers the Caribbean and will see Cable and Wireless’ retail brand, Flow, become the exclusive distributer of Manchester United’s dedicated channel, MUTV. The channel will offer viewers in the Caribbean exclusive Manchester United programming and behind the scenes access to the club.

The agreement also includes a football development programme within the region which will consist of Manchester United Soccer School competitions and coaching programmes within local communities.

Manchester United’s group managing director, Richard Arnold, said Cable and Wireless Communications was an “ideal partner for Manchester United”.

He added: “Like the club, they are steeped in history and are seen as a technology leader and innovator. Through its Flow brand, fans will easily be able to access Manchester United content via mobile, tablets and desktop devices, as well as through the Flow To Go app.

John Reid, Cable and Wireless Communication’s consumer group president, was “delighted” to sign the landmark agreement

“Our aim is to become the home of sports in the Caribbean and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world,” he said.

Reid also highlighted that the agreement was “the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games”.

Manchester United’s array of global sponsorship deals have put them on course to become the highest grossing football club ever with revenue expectations of over £510m by the end of the year.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.