US Ad of the Week: ‘You Never Know Who You’ll Meet at Barnes & Noble’

Lady Gaga and Tony Bennett’s rendition of ‘Baby, It’s Cold Outside’ for Barnes & Noble’s holiday commercial has been voted by US Creative Work readers as Ad of the Week.

The two musicians recently wrapped up a world tour promoting their album ‘Cheek to Cheek’ and are now starring together in the book retailer’s ad.

Created by Roberts + Langer DDB, 30-second and one-minute versions of the spot started airing in mid-November across networks including ABC, NBC and CBS.

Grammy award-winning Jonas Akerlund directed the video.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week.'


Agency: Roberts + Langer DDB

Chief Creative Officer: Andy Langer

EVP, Creative Group Head: Lynn Mercado

EVP, Creative Group Head: Amy Sacks

SVP, Account Director: Torrey Plank

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