John Lewis (retailer) sends John Lewis (man) #ManOnTheMoon telescope in thanks for handling tweet bombardment

A man called John Lewis, who just so happens to carry the ‘@JohnLewis’ handle on Twitter, has been sent a telescope by the retailer of the same name after his account was bombarded with comments as a result of ‘The Man on The Moon’ Christmas ad.

Lewis, from Blacksburg, Virginia, USA, became the focal point for a great many online interactions after the retailer's Man on the Moon ad went viral.

Thanking him for handling the endless stream of tweets (and for taking time to answer and redirect them), John Lewis sent John Lewis a telescope much so the computer science lecturer can also observe the sky at night.

The retailer tweeted back.

John Lewis saved himself the £379.95 RRP of the Celestron Cosmos 90GT Wi-Fi Telescope as a result of the gesture.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.