Social Media John Lewis Twitter

John Lewis (retailer) sends John Lewis (man) #ManOnTheMoon telescope in thanks for handling tweet bombardment

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By John McCarthy, Opinion Editor

December 2, 2015 | 3 min read

A man called John Lewis, who just so happens to carry the ‘@JohnLewis’ handle on Twitter, has been sent a telescope by the retailer of the same name after his account was bombarded with comments as a result of ‘The Man on The Moon’ Christmas ad.

Lewis, from Blacksburg, Virginia, USA, became the focal point for a great many online interactions after the retailer's Man on the Moon ad went viral.

Thanking him for handling the endless stream of tweets (and for taking time to answer and redirect them), John Lewis sent John Lewis a telescope much so the computer science lecturer can also observe the sky at night.

The retailer tweeted back.

John Lewis saved himself the £379.95 RRP of the Celestron Cosmos 90GT Wi-Fi Telescope as a result of the gesture.

Social Media John Lewis Twitter

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