How O'Neill allowed filmmakers to transcend the traditional surf film

This story is part of a sponsored series that The Drum's future of TV blog, Found Remote, is producing with Vimeo to highlight creative work from brands.

Whether you’re into surfing or not, watching people ride waves as if they were merely riding a bike, is often captivating. Adding in the touch of an experienced filmmaker who doesn’t have a background in surfing can elevate a surf video into a work of art.

As part of their Unreasonable Film Festival this past summer, surfboard company O’Neill asked six Vimeo filmmakers (who weren’t necessarily part of the surfing community) to reimagine the genre. The above film, “Aloha Nalu,” is one of the results from French filmmaker Steven Briand.

The film features professional surfer Malia Manuel during a day’s session. Briand even uses drones to capture breathtaking moments. By the time you get to 1:48, you’ll be so deep into a wave, that you won’t notice yourself booking a flight to the beaches of Australia.

O’Neill had so much faith in the filmmakers that the company didn’t even see the films from the festival until they were live on Vimeo.

Stay tuned as we feature another creative video from a brand in next week's column. Vimeo’s mission is to empower creators to make, share and sell amazing videos directly to viewers worldwide, in the highest quality possible and with no interruptive advertising. Vimeo is home to the world’s leading video creators and the hundreds of millions of viewers who love them.

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