Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 BST / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

BSN becomes the latest brand to snap up rising sports icon Conor McGregor

Sports performance brand, Bio-Engineered Supplements and Nutrition (BSN), has agreed an endorsement deal with one of sports fastest rising superstars, UFC athlete Conor McGregor.

The US sports nutrition and supplement company announced the partnership with the Irish mixed martial artist on Twitter.

BSN is the latest company to align itself with the 27 year-old, joining other names such Reebok, Monster Energy and Bud Light; all of whom have snapped up the fighter as a brand ambassador.

"I take my nutrition very, very seriously. You can't cut corners in this game. You must align yourself with the best in each field, and that is what I have done” said McGregor.

He added: "They are breaking barriers in their field and I am breaking barriers in my field. It's a partnership."

The company also released a 40-second ad to announce the deal which shows McGregor training with a voice over saying: “His opponents see the enemy, his countrymen see their brother. He’s been called a warrior, an artist, an icon of his sport."

The announcement was made just 11 days before McGregor’s biggest ever fight at UFC 194 which will see him take on undefeated Brazilian icon Jose Aldo.

The Irish fighter’s brand appeal has grown exponentially since his arrival on the UFC’s world stage just two years ago and has been boosted by public admiration from Hollywood stars such as Arnold Schwarzenegger and The Rock.

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