Toys R Us takes the Ad of the Day crown today with it's sweet Yuletide offering.
The retailer's 'Exactly what you wish for' spot centres around a father and son getting ready for the holidays. However, as the young boy rehearses his school play and tops the Christmas tree with a star it becomes clear that something (or someone) is missing.
Ending with a twist, the campaign culminates in an emotional reunion.
Agency: BBDO Atlanta
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Atlanta: Wil Boudreau
Creative Director: Rhea Hanges
Creative Director: Brett Baker
Associate Creative Director: Bryan Lee
Associate Creative Director: Chris Miller
Executive Producer: Alberto Enriquez