Ad of the Day: Toys R Us - Exactly what you wish for

Toys R Us takes the Ad of the Day crown today with it's sweet Yuletide offering.

The retailer's 'Exactly what you wish for' spot centres around a father and son getting ready for the holidays. However, as the young boy rehearses his school play and tops the Christmas tree with a star it becomes clear that something (or someone) is missing.

Ending with a twist, the campaign culminates in an emotional reunion.


Agency: BBDO Atlanta

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Atlanta: Wil Boudreau

Creative Director: Rhea Hanges

Creative Director: Brett Baker

Associate Creative Director: Bryan Lee

Associate Creative Director: Chris Miller

Executive Producer: Alberto Enriquez