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Christmas Black Friday Cyber Monday

US online Christmas sales set to surpass $95bn this year thanks to jump in mobile shopping, says Forrester

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By Tony Connelly, Sports Marketing Reporter

December 1, 2015 | 2 min read

Forrester has forecasted record US online Christmas sales this year thanks to a significant jump in purchases made on mobile devices.

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The research firm predicts online sales over the festive period will set a new record, exceeding $95bn. The figure represents an 11 per cent increase on 2014 which Forrester credits to mobile devices.

While sales generated from mobile are expected to have grown, 11 per cent within one year is a huge boost for businesses. Online sales alone through mobile alone grew 87 per cent between 2013 and 2014.

Black Friday and Cyber Monday, both spanning numerous days now, will provide a large chunk of the expected $95bn.

“Cyber Monday alone is now north of $2 billion in sales, which is more than twice what online retail does on most other days of the year,” said Forrester analyst Sucharita Mulpuru.

Mulpuru added: “We expect that momentum to continue through 2015, and in particular during November and December when time sensitive offers abound.”

In the UK, meanwhile mobile shopping set new records on Black Friday, accounting for nearly 60 per cent of all online traffic, according to research from IBM. Sales from mobile made up 40 per cent of all online sales coming from mobile devices, an increase of 23.8 per cent year on year.

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