Semaphore London chosen to lead communications strategy for Take Eat Easy's entry into London

Semaphore London has partnered with Take Eat Easy to lead the restaurant delivery service’s UK communications strategy as it prepares to launch in London.

Semaphore will help create a range of marketing activities for the bicycle courier food delivery service, which will focus increasingly on London's competitive food delivery market.

Similar to businesses like Deliveroo , the Brussels-headquartered start-up offers online ordering and food delivery from leading restaurants which do not operate take-out or delivery services.

Chiara Guardascione, head of marketing at Take Eat Easy, said: “The role of carefully crafted, authentic and differentiated communications is absolutely critical when it comes to launching the Take Eat Easy brand in London.”

Guardascione added: “Semaphore stood out head and shoulders above the rest in really understanding and believing in Take Eat Easy’s brand story, and they applied strategic thought, creativity and logic when it came to ways of communicating this.”

Take Eat Easy launched in Brussels in 2013 and has since proven highly competitive in Belgium and France and has also begun to make waves in Germany and Spain.

Both parties will work together on a retained basis during the launch period with the possibility of extending their relationship for the remainder of 2016.

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