Safe.co.uk triggers rebrand with joint appointment of We Are Boutique and 10 Associates
Security product retailer Safe.co.uk has appointed communications agency We Are Boutique and branding specialists 10 Associates to create new branding and roll-out a new B2C and B2B creative communications strategy across media, digital and PR.
Safe’s managing director, Anthony Neary, said: “The joint expertise of Boutique and 10 Associates made perfect sense for us. The rebrand was the result of significant investment so we needed a team we could trust to deliver and we’re confident in their combined ability to secure the right exposure and to build the brand with us.”
Simon Bollon of We Are Boutique said: “The team at Safe have some hairy ambitions and the rebrand has set them up to dominate their market. We’re pumped about where we can take them.”
Supporting the brand’s goal to be the UK’s number one online destination for home and business security products, Safe’s rebrand takes a storytelling approach to challenge perceptions of functional security and encourage people to realise the value of their possessions beyond monetary worth.
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