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Internet trolls shamed in Brazilian OOH billboard campaign

A campaign from Criole, a Brazilian organisation tasked with promoting the rights of black women, has been casting the looking glass over the systematic racist abuse perpetrated by the group on social networks.

Outdoor ad points such as park benches, billboards and buses were laden with actual real troll comments made against news anchor Maria Julia Coutinho in a bid to raise awareness of the blight faced by the minority.

The ‘Virtual racism, real consequences’ campaign sees collected racist comments from Facebook and Twitter. Using geo-location tools, the comments, albeit with blurred out name and picture, are erected on the nearest available billboard.

As a means of encouraging people to speak out against racism, and using the comments against Coutinho as a catalyst, the campaign has been operating since summer 2015.

Criola was founded in 1992.

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