By John McCarthy | Opinion editor

November 27, 2015 | 2 min read

Doddle has tapped the chaos of Black Friday to put forward the benefit of its easy-to-use parcel service in a campaign.

The logistics firm service enlisted London advertising agency Fold7 creating a campaign to capitalise on the Black Friday frenzy, creating an ad which will run from 24 November on YouTube and Twitter.

Paddy Earnshaw, chief customer officer at Doddle, said: “We wanted to create some content that brought to life the reasons why online shoppers are choosing Doddle. Our favourite piece of feedback from customers is that we make their lives easier.

“This year, there’s no need to get involved in the madness of Black Friday or Christmas in general. Sit back, shop online and get your parcels at Doddle when it suits you.”

The ad’s executive creative director, Ryan Newey, added: “We wanted to contrast the remarkable difference between a normal Black Friday and a Doddle Black Friday.

“We show how truly hideous Black Friday can be when you brave going in store to seek out those bargains versus the calmness and serenity that ensues when you get your bargains delivered to a Doddle store and collect them with ease and convenience.”

Doddle News UK

Content created with:


We like to think of ourselves as a 21st Century advertising agency, focused very much on 21st Century consumers. 

Find out more

More from Doddle

View all