Twitter UK appoints sales chief Dara Nasr to managing director

Twitter’s UK division has promoted sales director Dara Nasr to the role of managing director following the promotion of Bruce Daisley to vice president of direct sales for Europe earlier this year.

Nasr will become Twitter's most senior person in the UK in the new year. He joined the social network in 2012 to head up the sales team before being elevated to the region’s top commercial role last February.

Prior to Twitter, he was at Google where he was responsible for key agency relationships for YouTube and the online firm’s display inventory.

Nasr added: "In just a few years Twitter's UK office has gone from strength to strength. Across multiple areas such as engineering, sales, and research, Bruce has built a world class team and I'm looking forward to continuing drive that success. From small communities to big brands, Twitter's a part of everyday life in the UK and I'm thrilled to be taking the reins as we prepare for the next chapter."

He replaces Daisley the former Google executive who was promoted to help steer Twitter’s pan-European offering earlier. The promotion was part of a series of changes designed to stimulate the company’s growth, the most notable move being chief executive Dick Costolo’s decision to step down from the role as founder Jack Dorsey stepped in to take the reins.

Twitter’s failure to kickstart user growth despite a flurry of additional product launches like the failed Twitter Music experiment have heaped pressure on its business model, with the company scrambling to implement a back-to-basics approach with Dorsey at the helm.

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