FCB Inferno, London division of the global advertising network, has appointed Elspeth Lynn to serve as its group creative director, a role which will see her report directly to joint chief creative officers Al Young and Owen Lee.
Working with clients including BMW, Beiersdorf and Sport England Lynn brings a quarter of a century of industry experience to the position, most recently in the position of executive creative director at M&C Saatchi where she has served since 2012.
Young said: "Elspeth’s working philosophy matches that of FCB Inferno. We do not function in separate silos, instead all disciplines work together as one team in an open environment. As well as being a world class Art Director, Elspeth is a truly integrated creative director, which is critical to our way of working. Her joining FCB Inferno is a brilliant way for FCB Inferno to start 2016”.
Lynn added: “The priority for me in my next role was ‘team not title’. The best agencies always have a tightly knit team at the top, great culture, high ambitions and momentum. When I met the team at FCB Inferno, I saw what I was looking for.”
Prior to M&C Saatchi Lynn served as digital creative director at digital agency Profero working alongside clients such as M&S, ASOS and MINI.