By John Glenday, Reporter

November 26, 2015 | 1 min read

Budget supermarket brand Aldi has set its sights on upmarket department store chain John Lewis by parodying the retailer’s big budget Man on the Moon Christmas advertising campaign.

The cheeky rip-off sees an identikit old man compare the prices of telescopes on the lunar surface, followed by the tagline ‘Aldi prices are anything but astronomical.’

The piece includes the familiar presence of Jean Jones, a pensioner with a taste for Aldi gin, seen on television adverts for the store since 2011 who parachutes in on an armchair hels aloft by helium balloons.

Jonathan Neale, Aldi’s joint managing director of corporate buying, said: "Jean quickly became a national treasure for her love of our Oliver Cromwell London Dry Gin when she first appeared on screens in 2011.

"We're confident our customers will be excited by her return this Christmas."

The ad has now been viewed over 600,000 times on YouTube, still well short of the 6m who clocked John Lewis’s original in its first 24 hours.

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