WCRS & Ocean Outdoor UK, Exterion Media and Fold7 were among the winners announced at The Drum’s Creative Out of Home (COOH) awards which took place in London this evening (24 November).
The awards, now in their fourth year, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI.
WCRS & Ocean Outdoor UK scooped the Grand Prix for the pair's work on Women's Aids Look at Me campaign, while the Chairwoman's Award went to Exterion Media for Battersea Dogs and Cats Home's #lookingforyou which told the story of a stray dog looking for a home.
Fold7 shared the Special Build award for Carlsberg UK's Probably The Best Poster in The World, which allowed those passing by to pour themselves a drink, with AMVBBDO, ACNE, OMD, Talon and Clear Channel for the Walker's Tweet To Eat campaign.
The Transport award went to Lucky Generals for its work on Paddy Power's lorry stunt You're Getting Sacked in the Morning, while Publicis London picked up the Best Out Of Home campaign award for youth homlessness charity Depaul UK's There's Another Side to the Story work.
Speaking about Grand Prix winner Exterion Media, chairwoman and creative director at OMD Ann Wixley, said: "Look at Me was a unanimous choice for Grand Prix. The idea is grounded in real human insight, delivered simply and impact–fully and uses facial recognition technology in a fresh original way to make people stop, look and think. A perfect storm of ingredients for great outdoor."
For a full list of winners check out The Creative Out of Home Awards website.