Ted Baker joins Christmas fray with gifting video
Clothing retailer Ted Baker is looking to get its Christmas wrapped up with the launch of a digital video campaign highlighting a range of gifting options for people mulling their present options ahead of the big day.
Billed as ‘shoppable gifts for all’ the ‘watch it, shop it’ campaign is designed for those keen to evade the High Street crush and fruitless hours trawling online by collating a series of grooming, fashion and beauty products within a series of short videos.
These see models showcase a range of fashionable garments as they strut through a snow bound forest before arriving at a present-laden glade illuminated by a festive Ted Baker sign.
In a statement the retailer said: “No need for frantic shopping sprees or hours spent online – simply watch Ted’s new fantastical digital film, filled with shoppable gifts for all.”