Google partners with PwC to open combined Belfast base

Digital giant Google has teamed up with professional services firm PwC to open a joint Belfast base serving the whole of Northern Ireland – a European first.

The partnership, which has been in place since last year, will seek to encourage more local businesses to make use of Google’s software by establishing a Google Lab within PwC’s existing HQ at Waterfront Plaza.

Paul Terrington, PwC's regional chairman, said: "Looking to the future, our Google Lab alliance will substantially increase our ability to attract and deliver new global client solutions from Belfast."

Murali Sitaram, Google's director of global partner strategy, added: "We're excited that customers in the UK will be able to benefit from the immersive technology experience at the PwC and Google Innovation Lab in Belfast.”

Modelled on similar initiatives in New York and Sydney the space won’t involve the recruitment of any new staff but simply demonstrate Google’s products as an alternative to the likes of IBM and Microsoft.

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