Burberry has invited the public to participate in its festive video campaign with the launch of ‘The Burberry Booth’.
The video booth, powered by Google, enables the public to capture footage of themselves which is then to to be inserted into a personalised 15 second edit of the fashion label’s campaign.
Attendees will be featured in a video with brand ambassadors James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley and Julie Walters.
Within the booth, located at the brand’s flagship store 121 Regent Street in London, potential fashion stars will be tasked with bouncing on a trampoline to emulate the campaign’s stars - as shown in the behind-the-scenes video above.
Each film, will be accompanied by the Burberry Festive Film’s soundtrack, ‘Cosmic Dancer’ by T Rex to top off the Billy Elliot-styled creative.
The digital drive tops off a year in which Burberry has, in many respects, mass adopted new tech platforms such as Apple Music, Periscope and Snapchat, LINE and Kakao in its drive to engage with potential fans in new ways.
The booth will be available until 24 December 2015.