AIM-listed trading vehicle Be Heard has acquired digital media agency Agenda 21.
According to Results International, who advised Agenda 21 on the acquisition, Be Heard viewed the transaction as an important first step in its “journey towards becoming a digitally focused international network of ‘best in breed’ specialist agencies spanning the marketing services, technology and eCommerce sectors.”
Be Heard is led by Peter Scott, co-founder and former CEO of The Engine Group and Aegis Plc.
Results International said in a statement that Agenda 21 has received "significant interest from a number of strategic partners looking to build and enhance their cutting-edge digital media and analytics capability” because of its strong client base and prominence in the industry.
Based in Soho, Agenda 21 was founded in 2005 and has worked on a number of pay-per-click, natural search, paid media and display campaigns for clients.