Unilever confirms completion of global media review
Unilever has completed its global media agency review and announced that it will retain its current agency partners.
The British-Dutch multinational company undertook a periodic evaluation of its media agency arrangements and decided that WPP’s Mindshare, Omnicom’s PHD and IPG’s Initiative Media would remain its global agencies of choice.
Luis Di Como, Unilever Senior Vice President Global Media, confirmed to The Drum that “all three incumbent agency groups – WPP’s Mindshare, Omnicom’s PHD and IPG’s Initiative Media - will continue to remain on Unilever’s roster of agencies”
Di Como said that given the “dramatic changes” to the media landscape and how it is transforming the way people connect with our brands it was “critical to have the right media partners in driving innovation, leading edge channel planning and buying".
The global review process was intended to find the best solutions for Unilever’s business around the world. Mindshare has been confirmed as the media agency partner in Europe, North America, South East Asia, South Asia and Africa. PHD has been appointed as its media agency in Australia, New Zealand, China, Hong Kong and Taiwan, while PHD will be the global communication planning agency.
Initiative Media will be the media agency partner for Latin America and Greece as well as the Global Communication Planning Agency for House Hold Care.
The world’s second biggest ad spender has enjoyed a largely successful year with ecommerce sales across its business growing at 40 per cent - 20 per cent higher than the global market. Its underlying revenue exceeded analysts’ predictions with a 5.7 per cent increase in the third quarter, marking its strongest quarterly jump in almost three years and more than analysts’ predictions.