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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Samsung pays $50 to get people using Samsung Pay

Samsung is running a US voucher promotion in conjunction with Best Buy to incentivise mobile users to use its bespoke e-payment service, Samsung Pay.

The promotion, which runs right until the end of 2016, sees those who download the app and register a compatible debit or credit card, granted a $50 Best Buy E-Gift Card.

Available on the Samsung Galaxy S6, S6 Edge, S6 Edge+, and Note 5 devices, the payment system is lined up to provide Samsung users the same NFC payment conveniences afforded to those using Apple Pay.

Although new to the states, Samsung announced in September that it had processed over $30m worth of transactions in its home market of South Korea in 30 days – hinting that it can export the success of the launch globally.

Although rivals in the payment field, Apple Pay and Samsung Pay are restricted to the companies' own smartphones and tablets with Apple Pay unavailable on Samsung devices and vice-versa.

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