South Carolina-based Erwin Penland has announced that its chief client officer Joe Saracino will take on the role of president at the beginning of next year.
He will succeed the agency’s founder and president Joe Erwin, who co-founded the shop nearly 30 years ago and is retiring at the end of this year.
Saracino joined Erwin Penland as chief marketing officer in 2011 and took on the additional role of chief client officer last year.
According to the agency, Saracino “has played an integral role in helping to reshape the organization through targeted new business development and enhance client service offerings.”
The Hill Holliday-owned agency, whose clients include L.L. Bean and Denny’s, said it has recently restructured to improve its focus on providing innovative and nimble integrated campaigns for clients.
Of his appointment, Saracino said: “The agency is poised for growth and I’m excited to have the chance to lead an amazing and talented group of people at Erwin Penland. In an industry that’s constantly evolving, it makes sense for us to do the same. We have been and will continue to be focused on driving our offerings in the creative, digital, content and experiential spaces as we provide the toolbox our clients need to succeed.”
Before joining Erwin Penland, Saracino served as Verizon’s vice president of marketing communications.