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Emirates

Emirates announces record sponsorship deal with ATP World Tour

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By Tony Connelly, Sports Marketing Reporter

November 23, 2015 | 2 min read

Emirates has extended its partnership with the ATP World Tour with the biggest deal in the tennis organisation’s history.

ATP World Tour Emirate partnership

ATP World Tour Emirate partnership

A new five year agreement begining in 2016 will give Emirates global marketing rights for the tour’s 60 tournaments across 29 countries which draws attendances of around 4.3 million and global broadcast audiences of over 800 million.

As the official airline and premier partner of the world tour, Emirates will also offer onsite hospitality at the events and have extensive branding on the ATP World Tour website.

Boutros Boutros, Emirates divisional senior vice president of corporate communications, Marketing and Brand, said the company was “pleased to enhance its partnership with the ATP World Tour.”

He added that “the global reach offered by sponsoring the ATP World Tour affords us the opportunity to connect and engage with millions of tennis fans around the globe.”

Chris Kermode, ATP executive chairman and president, commented that “It says a lot about where we are as a sport that an industry leader in Emirates, such a highly regarded and well established player in the sports marketing world, has chosen to further increase its presence and association with the ATP World Tour.”

Emirates established its partnership with the ATP World Tour in 2013 however the new agreement will see it replace Corona as the tour’s premier partner at the end of this year.

The deal adds to Emirates growing tennis sponsorship portfolio which includes three Grand Slams- Australia, Roland Garros and the US open. It will also further boost the brand’s international reach, especially given that it already runs flights to many of the countries on the ATP calendar.

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