Advertising

Asda pokes fun at warm, fuzzy festive feeling in new ads - #becauseitsChristmas

By Seb Joseph | News editor

November 21, 2015 | 3 min read

Christmas ads can tug on the heartstrings without making viewers cry and that’s what Asda is hoping to do with its latest ads that throw up a fun twist on the oldest of festive tropes – the Christmas love story.

Set to Jennifer Rush’s ‘The Power of Love’ ballad, the VCCP-created ad sees two lovers racing toward one another across a park in slow motion. The lovers aren’t humans bur rather their dogs, which are cutely decked out in antlers and Christmas jumpers, an image bound to spark many an ‘ahhh’ moment when it airs during I’m a Celebrity Get Me Out of Here tonight (21 November).

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The ad peaks with the two dogs staring longingly at one another as if they’re going to kiss before walking away abruptly with their owners. It’s a nice continuation on Asda’s more irreverent take on Christmas marketing this year, that’s seen it try to stand apart from the more serious narratives around with something viewers can hopefully recognise something of their own holidays in them.

Asda kicked off its advertising push at the start of the month, becoming the first big retailer to unveil its Christmas ad plans.

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