Digital creative agency Possible, a division of WPP, has announced a raft of new hires as it seeks to position itself for future growth.
Amongst the changes is the promotion of Martha Hiefield, former president of the businesses Seattle office, to global chief talent officer and the recruitment of Communication Arts magazine’s Rebecca Bedrossian as global content director.
Shane Atchison, global CEO of Possible, said: “Digital sits at the disruptive center of many industries. We see tremendous value in creating a modern agency that brings together a diverse team of people with unusual experiences, ideas and relationships from not only other agencies but the realms of media, software, startups and beyond.”
Possible’s latest recruits join a host of new faces including Daniel Chu, previously of Deutsch, now global chief creative officer; John Cunningham, formerly of Razorfish, as global CTO and Paul Soon, formerly of XM Asia Pacific and now CEO of APAC.