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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Rice Krispies brings its treats to life in holiday campaign

Kellogg’s Rice Krispies has rolled out a spot that highlights all of the different holiday treats one can make with its 87-year-old cereal.

Created by Leo Burnett, the spot is called ‘How many ways can you snap, crackle, pop?’ and features the brand’s iconic trio of characters as they interact with reindeer, gingerbread men, and turkey Rice Krispie treats.

The aim of the campaign is to “reintroduce the tradition” of making and decorating Rice Krispies treats to both kids and parents.

According to the agency, this video marks the first time that 3D versions of Snap, Crackle and Pop have appeared on screen.


Agency: Leo Burnett

EVP, Creative Director: Graham Woodall

Creative Directors: Mike Doyle, Ryan Bloecker

Executive Director of Production: Vincent Geraghty

Producer: Tom Cronin

Senior Producer: Alethya Luiselli

Production Company: Bent Image Lab

Executive Producers: Derrick Huang, Ray Di Carlo

Head of Production: Paul Diener

Animation Director: Rob Shaw

Live-Action Director: Rachel Harms

Music Company: The Elements

Sound Co: Particle Audio

Sound Engineer: Katy Mindeman

Sound Producer: Laura Feeney

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