Goldfinger: Special edition gold KitKats retail in Japan
Nestle’s KitKat is to flirt with the high-end market with the upcoming release of a single-finger, gold wrapped bar in Japan.
Exclusive to the country, which has embraced 200 unique KitKat flavours since the brand’s launch in 1973, KitKat will produce 500 gold products.
Nestle Japan spokeswoman Melanie Kohli said: "In Japanese convenience stores, consumers are used to having new varieties all the time.
“We have made it a luxury product. Japan is a very unique market."
The brand has positioned the bar as a unique end-of-year treat, retailing for 2,016 yen ($23) a piece.
The bar represents just one of many marketing drives KitKat is embarking upon worldwide to ensure its position as the ‘Take a Break’ snack.
Speaking of ‘GoldFinger’, KitKat launched a social media ad, coinciding with the launch of Spectre, advising James Bond to take a break from bedding the many Bond girls.