Digital Advertising

ITV opens up programmatic ads in RadiumOne partnership

By John McCarthy | Media editor



ITV article

November 19, 2015 | 2 min read

ITV commercial has inked a new partnership with programmatic ad platform, RadiumOne.

As a result of the deal, ITV will launch its Ad Sync + product which will link ITV’s content to RadiumOne’s viewer capability in order for brands to effectively target specific demographics.

Available on a multi-device basis, spend will be directed using RadiumOne’s engagement, sharing and viewing data – over 30 billion sharing events per month.

Simon Daglish, ITV commercial’s deputy managing director, announced the partnership at the ITV Gala on Thursday evening.

He said: “RadiumOne’s deep understanding of cross platform ad solutions and their unique lens on audiences through sharing data, makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms.”

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RadiumOne is a global, programmatic marketing technology company, founded in 2009.

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RadiumOne maintains the most intelligent, efficient and effective advertising platform for engaging and activating consumers across online, video, Facebook and mobile using real-time bidding. In a market exploding with data and complexity, we make digital media buying intelligent, seamless and effective, giving brands the transparency and control they need.

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