How brands engaged with #InternationalMensDay

Few brands touched the top trending hashtag today with it failing to replicate the spectacle and scale of International Women’s Day in March.

However, some brave social media managers slugged away looking to bring light to male-orientated issues - or products.

Paddy Power

It's #InternationalMensDay. Just like every other bloody day. Amirite, sisters? #Amirite pic.twitter.com/ThrI2M8U2s

— Paddy Power (@paddypower) November 19, 2015

Channel 4

#InternationalMensDay is the same day as #WorldToiletDay. Coincidence?

— Channel 4 (@Channel4) November 19, 2015

Swatch

Swatch PROTEAM shout out for #InternationalMensDay to @jeremyjones, @clemensdoppler, Alex Horst, @Clemens1_Alex2 pic.twitter.com/gAlIvnRWXk

— Swatch UK (@SwatchUK) November 19, 2015

Clinique UK

Happy #InternationalMensDay! pic.twitter.com/G1TtjTiV0s

— Clinique UK (@Clinique_UK) November 19, 2015

Jacamo

As it's #InternationalMensDay We're sharing our favourite #ManDay quotes today. First up, Steve Jobs... pic.twitter.com/5m3k1VqI6I

— Jacamo (@Jacamo) November 19, 2015

Lovestruck.com

LET'S here it for the boy! Happy #InternationalMensDay guys! (watch out ladez…) x pic.twitter.com/F0Bo1jkSPT

— Lovestruck.com (@Lovestruck) November 19, 2015

America’s Morning Show

#InternationalMensDay You’re welcome. pic.twitter.com/7ebd96pZHa

— AmericasMorningShow (@AmericasMorning) November 19, 2015

USC

To all the perfect men out there #InternationalMensDay pic.twitter.com/0KTQDATq2w

— USC (@uscfashion) November 19, 2015

Lastminute.com

As it's #InternationalMensDay, why not enjoy some male grooming. Waxing anyone? https://t.co/E8U8dg7IY4

— lastminute.com (@lastminute_com) November 19, 2015

Aldi UK

Men rejoice it’s #InternationalMensDay… but are you the DIY expert or the master chef? https://t.co/Vz2ezHT4PR pic.twitter.com/QsizPSozwm

— Aldi Stores UK (@AldiUK) November 19, 2015

A number of charities and movements also wanted to use the hashtag to propel discussions about mens’ health – both physical and mental.

Prostate Cancer UK

This #InternationalMensDay, know your risk and share the facts. https://t.co/rUVw7lWWFM pic.twitter.com/PBlPUzFXJa

— Prostate Cancer UK (@ProstateUK) November 19, 2015

British Heart Foundation

Find out how James kept active after heart surgery with a new hobby: https://t.co/miAJdHV4Gp #InternationalMensDay pic.twitter.com/wtyTUVLeuv

— BHF (@TheBHF) November 19, 2015

Samaritans

On #InternationalMensDay @samaritansRuth talks to @Telegraph about why the masculine 'gold standard' is harming men https://t.co/qd0dM3GyEM

— Samaritans (@samaritans) November 19, 2015

Drink Aware

Drinking is a big issue for men. They’re twice as likely to abuse alcohol. Find help here: https://t.co/N2N365wJna #InternationalMensDay

— drinkaware (@Drinkaware) November 19, 2015