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How brands engaged with #InternationalMensDay

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By John McCarthy, Opinion editor

November 19, 2015 | 7 min read

Stop the presses.

It's #InternationalMensDay (in addition to #WorldToiletDay).

Few brands touched the top trending hashtag today with it failing to replicate the spectacle and scale of International Women’s Day in March.

However, some brave social media managers slugged away looking to bring light to male-orientated issues - or products.

Paddy Power

Channel 4

Swatch

Clinique UK

Jacamo

Lovestruck.com

America’s Morning Show

USC

Lastminute.com

Aldi UK

A number of charities and movements also wanted to use the hashtag to propel discussions about mens’ health – both physical and mental.

Prostate Cancer UK

British Heart Foundation

Samaritans

Drink Aware

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