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How brands engaged with #InternationalMensDay


By John McCarthy, Opinion editor

November 19, 2015 | 7 min read

Stop the presses.

It's #InternationalMensDay (in addition to #WorldToiletDay).

Few brands touched the top trending hashtag today with it failing to replicate the spectacle and scale of International Women’s Day in March.

However, some brave social media managers slugged away looking to bring light to male-orientated issues - or products.

Paddy Power

Channel 4


Clinique UK


America’s Morning Show


Aldi UK

A number of charities and movements also wanted to use the hashtag to propel discussions about mens’ health – both physical and mental.

Prostate Cancer UK

British Heart Foundation


Drink Aware

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