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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Google gives developers until January to announce ad-supported apps

The Google Play store will start labelling apps which come pre-packed with ads in a push to be more transparent to consumers.

Following the e-store implementing labels to announce which apps have in-app purchases last year, in 2016 Google Play will follow with similar announcements for ad-laden programmes.

App developers have until 11 January to announce whether they’re programmes carry ads, according to Droid-life – which acquired the Google email being circulated to developers.

The announcement reads: “Early next year, users will start to see the “Ads” label on apps that contain advertising, both inside and outside Designed for Families.”

It declared that ads delivered through third party ad networks, display ads, native ads, and/or banner ads will all have to be declared in the name of transparency.

Google concluded: “Please note that misrepresenting ad presence violates Google Play Developer Program Policies and may lead to suspension.”

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