Nadia Barmada has been appointed content director by London digital agency Found to strengthen its content marketing service.
Barmada was responsible for the global content strategy at the image company, focussing on branded content, visual storytelling and thought leadership on visual trends.
At Getty Images she led the creation of its first data-led content strategy based on audience mapping and segmentation; launched the Getty Images webinar channel to utilise thought leadership to drive lead generation and developed strategic partnerships for content distribution. Prior to Getty Images, Nadia was digital campaign strategy manager with the Post Office and masterminded a multi-channel digital strategy for its travel products.
Tina Judic, managing director of Found, said of the appointment; “Nadia is an extremely knowledgeable content specialist who has worked with some of the biggest brands to not only amplify their service offering but also broaden the reach of their authority and positioning in their respective markets. With content marketing now playing such a pivotal part of many digital campaigns, she brings a wealth of experience to our team that will not only benefit Found’s own business growth but more importantly, super-charge our clients’ online exposure too.”